emulsion - SMA
The cosmetic division of EMULSIA brings out its know-how by formulating, manufacturing and packaging the cosmetics and toiletry products; health and hygiene products; and animal products. With the status as a Cosmetology and Veterinary Laboratory, EMULSIA certify a guarantee of its quality services for their products.
In reviewing the activities of cosmetic and toiletries business in south-east Asian market, it is obvious that the demands for French products are highly regarded. EMULSIA tends to extend their range of business in Indonesia. Mr. Eric Bouton, the Asian Export Manger from EMULSIA, had an agenda to have a group mission in Malaysia, Singapore and Indonesia in order to enhance their range of business particularly in south-east Asia. Due to the rising affluence and increased appearance consciousness of Indonesian consumers, Mr. Eric Bouton succeeded to discuss the interest of further cooperation.
The mission in Indonesia for three days has been arranged by Ms. Mega Melala, Business Development of IFCCI. They met 5 companies who are interested , as follows: Epiderma Indonesia Indah PT; Ristra PT; Taman Sari Royal Spa; Surya Inti Pratama PT and Dexa Medica PT.
Epiderma Indonesia Indah PT is an exclusive sole distributor of Epiderma product in Indonesia. Since 1996 until 2006, they have already 13 Epiderma clinics spread out and captured more than 13 thousands clients registered in the big cities in Indonesia.
Ristra PT is a versatile cosmetic company which serves the domestic and international market. In their modern factory, the products are manufactured under the most rigid standards and quality control procedures.
Surya Inti Pratama PT is a suplier for cosmetics and pharmacies industries for cosmetic, toiletries and is interested to expand their business in animal health and hygiene products with EMULSIA.
Taman Sari Royal Spa is owned by Mustika Ratu, one if the well-known major producer of cosmetics, body treatment and skin care products in Indonesia. It provides the services of Spa with the intern products.
Dexa Medica has evolved from a small company established in 1969 to one of Indonesia’s largest ethical pharmaceutical companies at the beginning of the 21st century and has become a prominent, well-respected player in the domestic pharmaceutical market.
LA PERLA
LA PERLA is famous worldwide for its collections of underwear and beachwear that have awakened desires and extolled the bodies of thousands of women.
In 1954, with energy and desire to achieve, Ada Masotti opened a little corsetry laboratory with a name full of promises, La Perla. The artisan matrix, the importance given to the designing phase, the in-depth knowledge of the female body, the fusion of innovation and tradition, the Italian identity and international orientation, the ethics of total quality are still today an integral part of the La Perla philosophy.
In the Global Communication plan carried forth by the La Perla Group, the La Perla Boutiques, single brand and franchising, play a fundamental role. Indonesia is considered one of the most strategic objectives of La Perla Group that has recently opened an office in Singapore to develop business initiatives in Asia, directed by Mr.Andrea Bonardi as Chief Representative of Asia.
The mission in Indonesia for La Perla has been arranged by Ms. Mega Melala, Business Development of IFCCI. For two days, Mr. Andrea Bonardi met 5 companies, as follows: Possession Lingerie, Primavera Indonesia, Gagan Indonesia, Panen Selaras Intibuana and Busana Perkasa Abadi. Those companies are the distributors of the well-known French and American clothing brands in Indonesia.
Together with the representative from each Indonesian company, they have got a chance to present their companies to each other, expressed their interest to enhance their range of business and discussed the possibility of further cooperation. Mr. Andrea Bonardi even mentioned that he was very pleased to know the mission of La Perla in Indonesia was successful.
THUASNE
Based since its establishment in the Saint-Etienne region, the THUASNE company has become an expert in narrow elastic textiles techniques. The company made a major strategic turn in 1950, when it became a producer of high added value finished products for the medical market: "elastic compression products". Today, THUASNE makes elastic compression bandages, medical belts, adhesive and cohesive bandages, orthopaedic supports (medical ankle and knee braces), as well as medical compression stockings and tights.
According to the chairman Elizabeth DUCOTTET, the three aims of this company is “to care, to protect and to develop”.
That’s why, on Tuesday, June 26th during its Asian tour, a representative of the group specialized into orthopaedic materials came to Jakarta to visit the main retailers of these kind of products.
So as to make the contact as good as possible from a retailer to another, the business development manager from IFCCI Mr Surya Mahakama Ismail accompanied Mr Herman Ozgan (foto), who was in Indonesia for the first time, all day long.
The first visit was done in PT ESA MANDIRI where Mr Eddy and Mr Surya (two of the three shareholders of the company) received them in one of their meeting rooms.
Thanks to their respective knowledge and professionalism, the communication has been easily established between the representative of Thuasne and the Indonesian management team. According to them, it seemed that even if the products are a bit more expensive than what they usually buy, the quality is worth the price!
They have even been really impressed by a lumbar belt made of a special fabric THUASNE is the only one to create in the world: COMBITEX. The very special characteristic of this fabric is that on one side, the sweat is absorbed while the other side makes it out. It seems that this kind of products is much more adapted to the Indonesian people living in a very hot country.
The second visit led them to PT KEBAYORAN PHARMA.
It occurred that this company made its name famous in the industry thanks to its medicines and that now, it wants to develop its business thanks to materials such as Thuasne materials.
With the same Combitex belt and plenty of other samples he brought (breast prosthesis, wrist and knee braces etc), Mr Herman Ozgan didn’t have to face much difficulties to convince four managers and one doctor of this company about the quality of the products he was talking about!
The last company IFCCI and THUASNE visited is called SHIMATRA. Actually it is a famous retailer of orthopaedic materials in Jakarta. But actually he seems to be more focused on selling directly to potential clients rather than hospitals, clinics and doctors, which THUASNE actually reach.
Soon, it may happen that THUASNE expose its products in IFCCI’s showroom for a three or four days event where all the doctors, distributors, and representatives of Health Ministry and other officials are going to be invited.
To be continued…
ASIA INVEST II
Upgrading the technical know-how and marketing skills of Indonesian SMEs producing and processing patchouli essential oil with a view to promoting fair trade partnerships with EU companies producing natural fragrances and food flavourings
Is being currently implemented in the framework of
Asia-Invest II Technical assistance Programme
funded by the European Commission
by
Indonesian French Chamber of Commerce and Industry (IFCCI) - Beneficiary of the Grant in partnership with
En partenariat avec
Natural Resources Institute (NRI, Partner, non-profit organisation, UK)
Commercio Alternativo (Partner, non-profit organisation, Italy)
The aim of the action is to increase the mutual benefits of Indonesian private sector in agricultural sector (particularly, of SMEs, producing patchouli essential oil in the regions affected by earthquake and tsunami of December 2004) and EU companies producing natural fragrances and food flavourings- through
- upgraded quality and higher added value patchouli essential oil;
- increased access to international market for Indonesian SMEs and
- enlarged availability of the above produce with higher quality for the relevant EU companies.
The specific objective of the project is to upgrade the quality of patchouli essential oil, produced by SMEs in agricultural sector of North Sumatra and to enlarge market opportunities for this higher quality product thus allowing the increase of its availability for international, and particularly, EU companies producing natural fragrances and food flavourings.
Target groups:
- Farmers growing patchouli in North Sumatra
- SMEs producing patchouli essential oil in North Sumatra and Aceh province, Indonesia
- Traders of patchouli essential oil, Indonesia
- Farmers affected by the tsunami of 2004, looking for new business opportunities, with strong potential for EU partnership, North Sumatra, Indonesia
- Agricultural support/extension services in North Sumatra, other relevant stakeholders
- EU companies producing natural fragrances
- EU companies producing food flavourings
Main activities :
- Training needs assessment;
- training in upgrading of technological know-how and quality improvement issues;
- training in marketing;
- workshop on fair trade agreement opportunities;
- database development of the relevant potential Indonesian and EU partners;
- training of institutions which can facilitate the sustainable trade and investment
- support to workshops for producers, business intermediates and agricultural support services on their roles in marketing and information chain;
- pilot project-related activities;
- seminar on tools and methods ensuring sustainability of the results achieved in the framework of the project (how to maintain the level of product quality and increase its added value, how to develop the established links with EU partners; how to get access to new market information; follow up).
Project duration: 12 months (Dec. 24 2006 – Dec. 24 2007)
The project has established close contacts with Cluster Program on patchouli oil production, run by the Ministry of Industry of Indonesia in collaboration with the local government in Pakpak Bharat province of North Sumatra. This is the first project funded by the Government of Indonesia aimed to improve quality of patchouli oil. The project provides investment in seeds and distillation facilities to the “pilot project” in Pakpak. It has been decided to add value to the first government-led project in patchouli oil by providing technical expertise and how in cultivation, processing and marketing fields. Needs assessment stage of the project, including field visits of pilot project in Pakpak and meeting all stakeholders at the national and regional levels has been completed.
Training and Capacity Building Programme
SCHEDULE OF TRAINING SESSIONS AND FINAL EVENT
All training sessions will be carried out in Pakpak Bharat Regency, North Sumatra. The number of participants per each training/capacity building session is 30 (20 from Pakpak Bharat, North Sumatra and 10 participants from Aceh province, Singkil).
The participants have been selected on the basis of criteria developed in the Project Proposal. The major target groups of trainings are farmers growing and processing patchouli, leaders of farmers groups, new comers to patchouli business, representatives of provincial governments from Pakpak and Aceh.
1st TRAINING SESSION
August 25-26, 2007
Trainers: Dr. Meika Syahbana Rusli, Project Expert in Trade and Marketing of Essential Oils
Mr. Dede Anom Sasrudi – Project Agronomist/Agro-processing expert
Topics of training sessions
Agronomy
Nursery technologies:
- seedling,
- cutting,
- planting methods,
- Overcoming diseases.
Processing
- Principles and methods of patchouli oil processing
- Handling of harvested patchouli plant
- Equipment for patchouli oil processing
- Procedure of patchouli oil distillation
2nd TRAINING SESSION
September 8-9, 2007
Trainers:Dr. Meika Syahbana Rusli, Project Expert in Trade and Marketing of Essential Oils
Mr. Dede Anom Sasrudi, Project Agronomist/Agro-processing expert
Dr. Machfud, Project Expert in Institution-Building, Management and Organization
Topics of training sessions
Agronomy
Cultivation technologies:
- seedling,
- cutting,
- planting methods,
- overcoming diseases,
- demonstration of cultivation technologies
- Session/workshop for “new comers” on how to start business in patchouli oil production
Processing
- Handling of distilled patchouli oil
- Packaging and storage of patchouli oil
- Quality assessment of patchouli oil
- Demonstration of distillation process
Institutional building, management and organization
Farmers Group Revitalization
- Importance of creating groups in Patchouli business,
- Group Dynamics (how to formulate groups' goals, work/job description, etc.)
- Institutional infrastructure of Farmer Groups Organization,
- Opportunities offered by international fair trade agreements and conditions of participation
3rd TRAINING SESSION
October 27-28, 2007
Trainers: Dr. Meika Syahbana Rusli, Project Expert in Trade and Marketing of Essential Oils
Mr. Dede Anom Sasrudi, Project Agronomist/Agro-processing expert
Dr. Machfud, Project Expert in Institution-Building, Management and Organization
Topics of training sessions
Agronomy
Harvest technologies:
- seedling,
- cutting,
- planting methods,
- overcoming diseases.
Marketing
Domestic and global market of patchouli oil
Supply and demand of patchouli oil
Trading chain of patchouli oil
Trading and marketing institution
Institutional building, management and organization
- Creating Networking,
- Management/administration of Patchouli Farmer Groups Organization in running Patchouli Oil business (practical and simple accounting, etc),
- Fair trade agreements: what has to be done and what are the benefits
4th TRAINING SESSION
November 10 -11, 2007
Trainers: Dr. Meika Syahbana Rusli, Project Expert in Trade and Marketing of Essential Oils
Dr. Vladimir Pyzhov, Project Socio-Economist/Fair Trade Sociologist
Mr. Feri A. Soleh, Project Field Training and Marketing Coordinator
Marketing
- Market and price information sources
- Individual and group marketing
- Spot and contract sales
Sustainability and follow up
- How to make the results of the training/capacity building programme sustainable,
- Future opportunities from introduction of fair trade agreements schemes,
- Potential investors and opportunities at international market,